Loading Events


Examining the Renewed Push for Price Transparency in Healthcare – Webinar

March 2 @ 1:00 pm - 2:00 pm

Event Navigation

As an industry, health care has navigated its pursuit of price transparency with diligence and fidelity.  With increased demands from the federal government, media reports of ‘surprise billing,’ and provider and payor reluctance to dedicate already limited resources to the arduous task have only fanned the flames. The core idea that healthcare providers should be upfront about their prices is a bold and complex concept weaved by numerous stakeholders into a seemingly unsolvable puzzle.

At the heart of the issue is the healthcare consumer.  Long before they don a hospital gown, and well after reaching recovery, the healthcare consumer is keenly interested in knowing the prices they’ll pay – and how this financial health investment will play out.

In this discussion, we will step into the shoes of healthcare consumers to better understand their call to share patient pricing information. We’ll also share the specific role of hospitals and health systems play in this ongoing narrative. In the end, we will seek clarity on the issues as well as determine next steps to meet consumers in the middle.


  • Identify the role of price transparency in the larger ecosystem of healthcare decision-making and delivery.
  • Re-define the consumer journey of care through the lens of pricing and payment, with emphasis on pre- and post-experience moments.
  • Share emerging ideas and practices for hospitals and health systems to seize price transparency as a market opportunity.
  • Assess the future power of price transparency as a potential relationship builder with consumers and patients.

Target Audience:
Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Chief Legal Officer, Chief Nursing Officer, Compliance Officer, Patient Accounts Receivable Contact, Revenue Integrity Officer, Marketing and Public Relations

Registration Fee:
$75 per hospital

This session is in partnership with Arkansas, Iowa, Louisiana, Michigan, Minnesota, Missouri, Ohio and Tennessee state hospital and healthcare associations.