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Webinar | Using Data to Grow SNF Admissions

November 18 @ 9:00 am - 10:00 am

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To support social distancing and remote work, a single registration provides unlimited lines for all employees and trustees of your facility/hospital. Please register just one person from your facility/hospital and have that person share the access information with others who wish to participate.

The webinar will be recorded. All registrants will receive the recording and handouts.

The webinar is in partnership with the Georgia Hospital Association.



With ‘routine’ admissions dwindling, skilled nursing facilities (SNF) must pursue new initiatives to attract patients with greater care needs.  Successful operators leverage a strategic approach using data focusing on referral patterns to develop specialized programs based on patient needs, and successfully market those specialized services.  This session will explain each step of this strategic process, including real-world success stories demonstrating the value of this approach.



  • Identify the causes and impact of dwindling ‘routine’ SNF admissions.
  • Demonstrate the use of Medicare claims data to gain valuable insights regarding referral sources’ changing needs.
  • Detail the strategic process of using those insights to develop and market niche services.



Chief Executive Officer, Nursing Home Administrator



By attending the webinar Using Data to Grow SNF Admissions offered by Georgia Hospital Association, participants may earn up to 1 ACHE Qualified Education Hour toward initial certification or recertification of the Fellow of the American College of Healthcare Executives (FACHE) designation.



David W. McMillan
CFO and Managing Principal of Consulting

David McMillan leads PYA’s national consulting practice and serves as the firm’s Chief Financial Officer. For nearly three decades, he has served clients across the country, leading engagements that include strategic planning exercises, merger-and-acquisition projects, physician-hospital alignment projects, compensation design, and fair market valuation services. David is often called upon to provide advisory services for healthcare executives and boards of directors and is a frequent meeting and retreat facilitator. He is a requested speaker for clients and professional associations and is the author or editor of dozens of thought leadership articles, white papers, and other published works.

Joseph Tomaino, MS, RN
Chief Executive Officer
Grassi Healthcare Advisors

Joseph Tomaino is the Chief Executive Officer of Grassi Healthcare Advisors, LLC and has nearly 40 years of healthcare management experience working in the not-for-profit, for-profit and government-sponsored segments. As a chief executive officer, chief nursing officer, consultant, and educator, Joseph has worked with provider organizations and payers across the U.S. as an architect of value-based care — improving clinical effectiveness along with efficient use of resources. Joseph uses data to analyze populations being served and organizational effectiveness, then applies innovative structure and program designs to improve performance, helping clients transform to successfully operate in managed care and accountable care reimbursement environments.

These speakers have no real or perceived conflicts of interest that relate to this presentation.