National Hospital Week Digital Toolkit

National Hospital Week is May 12 through 18 and provides an excellent opportunity to lift the stories of hospitals and how they make communities healthier and stronger. To help maximize your participation in the week, Tennessee Hospital Association (THA) has created a digital toolkit, complete with social media graphics, content and tips.

Each year during National Hospital Week, the American Hospital Association (AHA) celebrates hospitals and health systems to raise awareness of their importance within their communities. This year, THA is excited to take this celebration one step further with a social media campaign to celebrate Tennessee’s hospitals and their dedicated employees who make a difference in the lives of patients everyday through their relentless pursuit and commitment to patient safety.

Please join THA and hospitals across the state in this week-long celebration through social media and share how your hospital is dedicated to quality care and patient safety.

There are a variety of ways hospitals can participate in the campaign, which are detailed below.

Do not forget to follow THA on LinkedIn, Facebook, Twitter and Instagram!

LinkedIn: Tennessee Hospital Association

Facebook: Tennessee Hospital Association

Twitter: @tnhosptials

Instagram: tnhospitals

Hasthtags:

Please use both the #MyTNhospital and #MyHospital hashtags when you make or share a Hospital Week post and tag THA.

Banner:

THA will be sending every member hospital a 6×3 banner that reads: “Tennessee Hospital Association congratulates your hospital and its dedicated employees for making a difference in the lives of patients every day through their relentless pursuit and commitment to patient safety.”

The banner will be arriving around May 7-9 and will be addressed to the CEO of your organization and/or the marketing/public relations contact. We hope you will prepare a space for the banner where your patients can see it during the week!

Please take a picture of your incredible staff and tag THA on social platforms so we can share your posts!

Sample Social Media Posts:

Below are some suggested social media posts to share. Make them your own or use these samples as inspiration for other posts!

  • “<Insert hospital name> knows that everyone on our team – from housekeeping staff to physicians, from nurses to volunteers – plays a vital role in the patient safety and quality of care of our patients. #MyTNhospital #MyHospital
  • “Our whole team at <insert hospital name> is on board and committed to their vital role in providing the very best quality care to our patients. #MyTNhospital #MyHospital
  • “<Insert hospital name> is proud to join with @tnhospitals in celebrating National Hospital Week and all the men and women who dedicate their lives every day to the relentless pursuit of caring for patients and their communities” MyTNhospital #MyHospital
  • “As health professionals, all of us at <insert hospital name> are committed to providing the best #qualitycare to everyone in our community. #MyTNhospital #MyHospital

Please also consider retweeting THA’s social posts and sharing other National Hospital Week content throughout the week.

Do not forget to tag THA and AHA and include #HospitalWeek, #MyHospital and #MyTNhospital in all posts so the conversation can be tracked and others can join in the celebration!

Downloadable Graphics:

Cover images for LinkedIn, Facebook and Twitter are also available.

Hospital Week Video:

To celebrate the great patient safety and quality work in hospitals across Tennessee, THA produced a video highlighting stories in a few facilities. These stories are a testimony to the incredible work happening in hospitals across the state. Link to this video on your social channels and help spread the word about how Tennessee’s hospitals put patients first!

 

To continue the celebration of National Hospital Week, the Tennessee Hospital Association (THA) is excited to share perspectives from hospital leaders across the state. This video features Chris Clarke, THA senior vice president, clinical services, Tennessee Center for Patient Safety, and Jim Edmondson, CEO, Southern Tennessee Regional Health System-Pulaski, who share the best advice they would give on daily dedication to patient safety.

 

This video features Joseph Landsman, president and CEO, University of Tennessee Medical Center- Knoxville, and Jennifer Radtke, manager of infection prevention, University of Tennessee Medical Center- Knoxville, who share the best advice they would give for focusing on the positives when looking to improve an initiative and placing an importance of a culture of transparency.

 

The video below features Tina Prescott, executive vice president, COO, CNO, West Tennessee Healthcare-Jackson, and Gail Thurmond, senior vice president and CQO, Methodist Le Bonheur Healthcare-Memphis, who share the best advice they would give for listening to providers.

 

James Ross, president and CEO, West Tennessee Healthcare-Jackson, talking about patient-focused care, meeting the need and making a difference. Ross also serves as THA board chair-elect.

 

We’re excited to celebrate the amazing work of Tennessee’s hospitals and thank you for joining in the effort!

If you have questions about National Hospital Week, please contact Elizabeth Walker at THA, 615-401-7468.