Courtesy of The Johnson and Johnson Campaign for Nursing
In honor of the extraordinary contributions of the approximately 3 million nurses nationwide, the Johnson & Johnson Campaign for Nursing is proud to celebrate the nursing profession during National Nurses Week, May 6-12.
National Nurses Week provides an important cultural moment opportunity for us to celebrate the critical role of nurses on the frontline of healthcare, highlight the ongoing need for nurses, and deepen engagement and awareness about our long-standing commitment to the profession.
The Campaign, now celebrating its 15th year, has been an unwavering effort widely recognized by many and which has proven tremendously successful in its drive to recruit, retain and support the nursing profession.
During National Nurses Week and beyond, the Campaign will continue its commitment to this essential profession by supporting current nurses and opening the door to the next generation of nurses, like students Kyle, Jennifer, Marcus, Melanie and Raya by supporting nursing school scholarships through the Foundation of the National Student Nurses’ Association via our Donate a Photo app and Charity Miles partner app.
The Campaign is also celebrating National Nurses Week with employees and their customers, by providing over 12,000 field-based employees with messaging and materials they can share with HCP customers, recognizing nurses and encouraging their support of future nurses by engaging with Donate a Photo and Charity Miles (see attached sales cube leave-behind).
Creatively, the Campaign has also begun to evolve its presence in a way that lives into Our Purpose, with new photography and video content, that brings authenticity and the humanity of nursing to the forefront, as seen on our website, DiscoverNursing.com. Hear from the voices of today’s nursing students, their dreams and inspiration and vision for themselves in 15 years.
Additionally, beginning this week, during National Nurses Week and throughout May, the Campaign will air its “Nurses Heal” television commercials on both network and cable. The spots feature real nurses and the important role they play in the care of their patients.
Tune into the online conversation on the Campaign’s Facebook and Twitter channels, tag #NursesWeek and #JNJ, Donate a Photo and log your miles on Charity Miles, view inspiring nursing stories at DiscoverNursing.com and demonstrate your appreciation for nurses everywhere during National Nurses Week and beyond!
Meet the future of nursing, here.