THA is excited to launch a hospital workforce recruitment campaign, It Happens in a Hospital. This youthful, colorful, and conversational campaign is targeted to Tennessee middle school, high school, and college/tech school students with the goal of raising awareness about the variety of careers available at hospitals and highlighting current hospital staff as they share information about their hospital careers.
The campaign was built using in-depth market research of our target demographic to align our messaging with what matters most to them. We have created a toolkit for hospitals that provides resources you can use to join in on the campaign and may also be helpful to you as you create similar campaigns within your hospitals or systems. We also encourage you to use the materials/concept and re-brand with your own logos.
You can view the campaign website here.
For questions or more information, contact Kelly Insana.
